Strategy I Marketing I Communications
Founder Lisa Verbeck works closely with businesses, governments, and media to provide trusted advice and professional guidance in all aspects of marketing & communications. From retainer services and projects to interim and fractional staffing, take a look at our capabilities, and let's see what we can do together.
Verbeck Consulting provides strategic marketing and communications for purpose-driven organizations
in travel & tourism, wellness, and non-profit.
“62ABOVE has been working with Verbeck Consulting since 2021, and Lisa has been our go-to strategist for our tourism accounts. She’s smart, insightful, and very good at conducting and interpreting multiple research and strategy projects, collaborating with our broader team in planning and presenting rebrands and new campaigns on a variety of accounts, including Visit Carlsbad’s ‘All Good’ campaign that we just launched. She understands what is important to us and our clients, and marries them together in a creative and insightful way."
Jon Bailey, Founder, 62ABOVE
About Lisa Verbeck
Lisa Verbeck is a collaborative marketing and communications executive with more than thirty years of experience in travel, tourism, lifestyle/wellness, consumer packaged goods, and e-commerce.
Before starting her own company, Verbeck Consulting, she served as Chief Marketing Officer for Visit SLO CAL, a non-profit countywide destination marketing, and management organization. While there she planned and executed the marketing, branding, and communications strategy during a global pandemic.
Prior to this, she spent more than a decade at Tourism Australia as Director of Marketing, The Americas. Verbeck was part of the leadership team that developed the marketing strategy that more than doubled leisure visitation from the Americas to Australia. While there she and her team oversaw the Oprah Winfrey Show brand integration, which showcased Australia as a premier tourism destination to 40 million viewers. The partnership generated $16 million in media value and $20 million in sales after airing. In addition, she was an integral part of a global team that developed a Cannes Lions award-winning Dundee Super Bowl campaign which generated more than $84 million in earned media and a 900 percent increase in organic booking inquiries.
Before joining Tourism Australia, she established the first marketing department and online sales channel at Contiki Holidays, a global youth tour operator. Before going client-side, Verbeck held account management positions at several world-renowned agencies including MMGY Global, TBWA/Chiat/Day, and Rogers & Cowen PMK. Clients included Hilton, The Waldorf-Astoria Collection, Vidal Sassoon, Nissan, Infiniti, and Paramount. Verbeck is well-versed in media, events, and stakeholder management from producing charity events with tennis legend Arthur Ashe to developing media tours for high-profile stakeholders.
Verbeck holds a degree in Journalism/Public Relations from California State University Long Beach, with a minor in Marketing. She grew up in Northern California but currently calls Southern California home. In her free time, she enjoys volunteer work with Habitat for Humanity and Meals on Wheels. She is also an avid traveler, having traveled to more than 25 countries. She holds both US and Italian passports.
Let's Chat! Have a particular challenge you’re trying to deal with? Contact us today and let's see what we can do together.
310 254 0039